The Business Astrologer™

The following columns can be syndicated now. More will be available later in 2001. Register here if you would like to receive details of new columns and services from The Business Astrologer as they are launched.

1. The Business Astrologer's WORLD WATCH

World Watch offers a global outlook for the coming month - world affairs, business, finance, weather and more. An ideal general interest piece for national newspapers and business, news and current affairs magazines.

2. The Business Astrologer writes for the PROFESSIONS

• Accountants' Review
• Marketing, Advertising and PR review

Commentary-style articles that sit neatly in any magazine or special supplement aimed at accountants or marketing/PR professionals.

3. The Business Astrologer writes on WORK AND CAREERS

CareerScopes are monthly sun-sign horoscopes for anyone in work who is thinking about their job, career, promotion, etc. Perfect for magazines aimed at working people or special work sections/supplements of newspapers and general magazines.

4. The Business Astrologer writes on BUSINESS, INVESTMENT AND FINANCE

• Top Executives' Review is a monthly commentary article for senior executives, or anyone running a business, on general business conditions, employment issues, etc. Suited to business magazines and the business/management sections/supplements of other magazines and newspapers.

• FinanceScopes are weekly horoscopes (in sun-sign format) for people who take a keen interest in personal finance and investments. Suited to personal money/finance magazines and the money sections/supplements of general interest and business magazines and newspapers.

5. The Business Astrologer writes on TRAVEL

TravelScopes is a monthly guide to help anyone planning a short break or a longer holiday to pick the right destination. Ideal for travel and lifestyle magazines, as well as newspaper/magazine travel sections.

1. The Business Astrologer's WORLD WATCH

A monthly column looking at the global outlook for the coming month. World Watch covers:

Politics and world affairs

• Diplomatic initiatives
• 'Hotspots', actual and potential war zones and political/military flashpoints
• National elections
• World political leaders

Business, economics, finance and trade

• World stock markets and commodity price turning points
• Global mergers and acquisitions
• Major companies in the news
• Computer viruses, Internet developments
• Banking, insurance and financial affairs

Disasters

• Hurricanes, volcanoes, earthquakes
• Major air, rail and sea accidents

World Watch is written "over-length" and edited down by us to 1200-1300 words to give you a focus on issues in your region. For example, the Asian edition, while taking a global view, will also look in more detail at likely developments in Asia for the month ahead. Click here to see a sample of the European edition of the World Watch column.

World Watch is an ideal general interest piece for leading national newspapers and business, news and current affairs magazines.

2. The Business Astrologer writes for the Professions

Astrology can be especially helpful to certain professions because their work is clearly governed by particular planetary cycles. And Christeen Skinner has specialised in the study of these professions for many years. For now she is writing columns focusing on two professional groups: Accountants and Marketing/Advertising/PR executives.

Both columns are written as a commentary for the profession (not split into sun sign horoscopes). Each one runs to about 850 words a month.

These are commentary-style articles that sit neatly in any magazine or special supplement aimed at accountants or marketing/PR professionals.

But look out for columns devoted to teachers, musicians and others in the future. Register here if you would like us to e-mail you when new professional columns are added to this syndication site.

Accountants' Review

Marketing, Advertising and PR Review

Accountants' Review

This monthly column is written for practising accountants and focuses exclusively on the issues that will most affect their working lives.

The column looks ahead to identify:

• Periods when it may be difficult working with clients (for independent accountants) or with company directors (for accountants in industry)
• Times when fraud is most likely to occur or be uncovered
• Best and worst days for dealing with government and tax authorities
• Opportunities and difficulties of all sorts that may arise during the coming week or month.

Click here to see a sample of the monthly Accountants' Review.

Click here to find out how Christeen Skinner uses astrology to understand the issues facing accountants and to write this column (you can reproduce this article free of charge as an introduction to astrology for accountants when you sign up for the Accountants' Review).

Marketing, Advertising and PR Review

The monthly Marketing, Advertising and PR Review looks at trends and cycles that particularly affect:

• The launch of new products and services
• Copywriting, design and other creative work
• The public reaction to advertisements
• Styles, fashions and colours
• Communications and public perceptions

Click here to find out how Christeen Skinner uses astrology to understand the issues facing Marketing/Advertising/PR professionals (you can reproduce this article free of charge as an introduction to astrology for marketers when you sign up for the Marketing, Advertising and PR Review).

Click here to see a sample of the Marketing, Advertising and PR Review.

3. The Business Astrologer writes on Work and Careers

Conventional horoscopes often mention jobs and work but can't go into much detail because they wouldn't be relevant to the many people who don't work or don't have "conventional" jobs.

Christeen Skinner has spent years studying this area of astrology and in CareerScopes she offers a column that focuses exclusively on people at work and issues like:

• relationships with colleagues
• getting on with your boss
• pay/salary
• promotion and career prospects
• meetings, schedules and day-to-day issues

CareerScopes use the conventional sun sign approach, with 60-80 words on each sign plus a special feature of 700-800 words each month on the year ahead for that month's "birthday" sign.

This column is perfect for magazines aimed at working people or special work sections/supplements of newspapers and general magazines.

Click here to see a sample of the monthly CareerScopes column.

4. The Business Astrologer writes on Business, Investment and Finance

Astrology has even more to say about the business of running a company, building working relationships, investing wisely and accumulating wealth than it does about love and romance. And it's well known that investment banks and financiers, chief executives and business leaders are among the clients of the world's leading business astrologers.

Now your readers can have access to the same experience and expertise through these columns:

Top Executives' Review

FinanceScopes

Top Executives' Review

The Top Executives' Review (written in a monthly commentary format and running to about 850 words) looks at all the major issues likely to concern senior managers in any business in the month ahead:

• good and bad days for meetings, board discussions, communication with shareholders, etc.
• potential troublespots in terms of the workforce, customer service, accounting and fraud, IT and computing
• good and bad times for international trade, stock markets, Internet security and viruses
• strategy and planning issues
• teamwork and liaison with staff and colleagues in other offices or departments

Because it's written exclusively for senior business people, the column is able to focus on company management issues in a way that conventional horoscopes could never do. And, while it cannot compete with a personal chart reading, Christeen Skinner is able to give the business reader all kinds of insights to help readers get their timing right.

The commentary is designed for business magazines and the business/management sections/supplements of general magazines and newspapers. Not all readers will be convinced, but the serious commentary style and revealing insights will intrigue everyone.

Click here to see a sample of the monthly Top Executives' Review.

FinanceScopes

The FinanceScopes weekly column uses the traditional horoscope format to cover each of the 12 sun signs separately.

Once again Christeen Skinner has turned her back on the conventional "piggy bank" astrology and concentrates on speculation and investment. In this column she regularly looks at what's on the horizon for key stocks and commodities from the point of view of the keen amateur trader, shareholder or investor.

As always, the column is able to focus on serious financial issues in a way that conventional horoscopes never can.

Every column covers topics like:

• Key business sectors
• Stocks and companies that will be in the news
• Currency fluctuations
• International developments
• Risk taking
• Stockmarket turning points

Suited to personal money/finance magazines and the money sections/supplements of general interest and business magazines and newspapers, these horoscopes will intrigue any reader looking to see what other sources of guidance and advice may be available.

Click here to see a sample of the FinanceScopes weekly column.

5. The Business Astrologer writes on Travel

As more and more people take regular short breaks and weekends away - as well as longer holidays or vacations - they turn increasingly to the travel pages of their favourite newspaper or magazine or to dedicated travel magazines and websites for inspiration.

TravelScopes is a monthly column in conventional sun sign format which offers tips and suggestions for each sign for the month ahead (with a longer look at the 12 months ahead at the start of each year).

So the column is relevant for readers anywhere in the world, Christeen steers away from recommending specific cities or countries but looks for significant themes for each sign (need for rest or refreshment or activity or education, for example) as well as suggestions for the type of destination that might be most suitable (mountains, an ancient city, and so on).

Once again, with their unique focus on travel, these horoscopes can give your publication a unique edge in terms of making travel planning more fun for your readers.

Click here to see a sample of the monthly TravelScopes column.